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Data Lake vs. Customer Data Platform

The elusive customer 360-degree view has vexed business leaders since the dawn of customer data. In recent years, digital transformation solved this challenge; however there are multiple ways to achieve this customer nirvana. Discover the right path for your business.
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Prescriptive Analytics Definition

The game has changed. Consumers demand more than ever. Return customers aren’t just buying your product, they are buying the experience that goes along with it. So what should we do to improve the customer experience and make them want to come back again and again?
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Marketing, IT and Photosynthesis

Ah, spring. The season of green grass, blooming flowers and warm sunshine... And the perfect time to talk marketing and IT. Much like water and sunshine, both marketing and IT are extremely important individually, but, by working together, can spur real growth.
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Top 5 Takeaways 2019 Gartner Marketing Symposium

At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.
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