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CUSTOMER DATA PLATFORM

How Reliable Is Your Marketing Data?

CUSTOMER DATA PLATFORM

How Reliable Is Your Marketing Data?

The August 2019 CMO Survey found that marketing analytics is only used in decision-making 39% of the time. This is despite the fact that a PWC survey of CEOs found that 95% of executive leaders believe data about customer and client preferences is critically important. The same survey found that 90% of CEOs believe the same regarding data about your brand and reputation. 

This disconnect between marketing leaders and CEOs stems from the lack of data tracking as well as aggregation issues within marketing systems and the broader sales funnel within companies.

Unmask Unknown Prospects

Customer data has become one of a company’s most valuable assets — provided the organization is able to utilize that data. Despite the value of data within CRMs and marketing automation systems, most companies struggle to track unknown users, generally in the early stages of the customer journey where most of the marketing media budget is spent. According to a recent report from CSO Insights, more than 70% of B2B buyers fully define their needs before engaging with a sales representative. We help companies aggregate known and unknown user data in customer data platforms to optimize your brand’s interactions with customers to efficiently allocate resources and media spend.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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