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CUSTOMER EXPERIENCE RESEARCH

Hope Is Not a Strategy

CUSTOMER EXPERIENCE RESEARCH

Hope Is Not a Strategy

At Zirobi we make data-driven marketing decisions, and this starts with understanding who you are and why you matter to your customers. Our analysts leverage various marketing research methods to identify what your target audience wants and how to differentiate your brand from the competition. Interviews, focus groups, surveys and secret shoppers help uncover your customers’ path to purchase. This in-depth understanding of your customers’ journey will inform targeted messaging, actionable insights and a strategic plan to improve the customer experience and generate results.

Research all day, every day

Our customer experience research and strategy services include:

  • O’Brien Voice of the Customer (o.VOCTM): Quality marketing research delivers a comprehensive understanding of your customers’ brand experience/journeys and your industry competition. This study combines quantitative and qualitative data collection methods, including mystery shops, interviews and strategic surveys. The analysis identifies opportunities for improvement, gaps compared to the competition and a clean action plan to help you generate the results you seek.
  • Customer Journey Mapping: Consumers are always on the move, literally and virtually, intersecting with brands, forming opinions and sharing experiences. We dig in to better understand these journeys, analyzing both the high points and the low. The result? A clear depiction of what consumers think and feel about your brand and a strategy to measure and manage their experience over time.
  • Digital Audit and Social Audit: Get a comprehensive review of your brand’s digital footprint including your website, social media presence, business listings and search results compared to your primary competitors. These audits identify opportunities to increase search engine optimization (SEO) ranking, performance, usability, branding and engagement.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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