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DATA GOVERNANCE

Data Security and Data Transparency Are Not Mutually Exclusive

DATA GOVERNANCE

Data Security and Data Transparency Are Not Mutually Exclusive

With increased government regulation — GDPR, CASL and CCPA — related to customer data privacy in recent years, many technology teams are pushing back against their marketing peers on the utilization of marketing technology tools and SaaS applications. In fact, Deloitte and Forrester conducted a survey in late 2019 that found only 38% of companies strongly agree that they know where all of their customer data is stored.

Data security and privacy are core principles of any marketing technology solutions and services that we provide. Our experts have navigated the implications of privacy legislation across the globe and have solutions to manage consent, unsubscribe requests and the storage or removal of data. We help get marketers the data needed to drive revenue while maintaining and reducing the risk for technology teams.

Data Democratization Unlocks Value Within Your Organization

A recent survey of Fortune 500 executives found that nearly three out of four people surveyed didn’t feel like their organization had created a data culture. Fewer than half felt like they were treating data as a business asset.

Our data governance consultants help companies standardize collection practices, map data between systems and provide those data sources to applications and functional units within the business to drive value. This could be creating standardized views for the executive team, allowing a marketer access to information for customer segmentation or allowing a data scientist to derive insight to optimize processes or increase customer value.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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