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EDUCATION

Connecting People to Knowledge

EDUCATION

Connecting People to Knowledge

Companies invested over $1 billion in digital transformation initiatives in 2019, up 17.9% from the prior year.

However, research from McKinsey shows that nearly 70% of those initiatives are destined to fail. We believe this disconnect stems from a lack of knowledge of the tools, processes and goals of these projects.

Digital transformation offers huge value to organizations that are able to successfully navigate the changes in business processes, technology and people needed in order for it to succeed. Unfortunately, too many companies go into projects thinking you can plug and play digital initiatives or figure them out on the way without clear, measurable goals to track progress. We’ve found best-in-class transformations require investments in training and development, creating new processes and setting up a solid technology infrastructure.

We offer a host of free learning sessions, paid workshops and targeted consulting to put your company in position to execute its digital transformation strategy.

Expert Knowledge From Partners You Trust

With decades of experience in marketing, technology and the digital space you can count on us to give you the knowledge and tools needed to compete in your industry to reach your goals. Let us be your trusted partner to keep you up to date on digital trends, new technologies and cutting-edge practices. We will be with you every step of the way from information sharing to being your advocate with industry-leading technology and advertising vendors. We support your team before, during and after the project to reach its potential. And give you the confidence to make your digital dreams a reality.

Learn More About Our Services

About Us

As a data and insights company our experts speak the language of business and technology to create customer-centric firms. We drive best practices in marketing technology, analytics, performance marketing and data architecture.

Partners

As a trusted partner in the technology and marketing spaces for 30+ years our lone goal is your success. Our great lineup of partners allows us to extend our services to address the most pressing problems for your organization.

Learning Sessions

In the ever-changing world of marketing what’s true one day may not be the next. Our complimentary sessions are tailored to your organization and designed to keep you up to date on marketing trends, technology solutions and best practices.

Workshops

When your employees succeed, so do you and your company. Our experts dive into your business to evaluate your processes, technologies and resource challenges to provide customized solutions that drive business outcomes.

Webinars

Many marketing leaders report a knowledge gap between the skills of their unit and what is needed to reach their goals. We provide on-demand and live sessions led by our experts to bridge this gap and set your organization up for marketing success.

Blog

Our marketing and technology experts dive into the trending topics in the marketplace that matter to your business. We speak the language of business and technology to create customer-centric organizations.

Case Studies

The proof is in the pudding. Read how we’ve helped other companies just like yours solve their most pressing problems and get food for thought on how we can address your challenges.

Thought Leadership

Data Lake vs. Customer Data Platform

The elusive customer 360-degree view has vexed business leaders since the dawn of customer data. In recent years, digital transformation solved this challenge; however there are multiple ways to achieve this customer nirvana. Discover the right path for your business.

Coloring Inside the Lines: Strategies To Start Attributing Revenue to Spend

Your marketing team has a data problem. Siloed systems, cross-channel journeys, poor tracking and unreliable data lead to spending decisions made by intuition rather than insight. To solve this problem you don’t have to think outside of the box, you just need to color inside the lines.

Utilizing Machine Learning to Get the Best out of 2020

We expect billion-dollar companies to compete using machine learning and artificial intelligence (AI). Machine learning is not only the future — it is our present.

Create World-Class Customer Experiences Using Testing and Personalization

The one-size fits all approach to web design and content is over. Consumers have different needs and expect experiences that solve their problems. By utilizing personalization marketers can boost conversion rates using relevant customer data points to optimize customer experiences. Testing can be used to determine what content, design and user flow attributes best achieve business results across your customer base. By employing both effectively companies can differentiate themselves for their competitors.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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