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INTEGRATIONS

Beware of the Technology Monster

INTEGRATIONS

Beware of the Technology Monster

If you are like most companies, there isn’t one tool or even a suite of tools that handle all of your marketing needs. In fact, Okta (a Zirous partner) estimated that the average large business (greater than 2,000 employees) used more than 120 applications, while the average small- to midsize business (fewer than 2,000 employees) employed over 70 applications by the end of 2018.

The likelihood of many different applications within a marketing technology stack is highlighted by the 2019 Gartner Marketing Technology survey that shows most companies prefer best-of-breed software versus an integrated suite of tools.

But all of these different applications require companies to accept the challenges and inefficiencies of a Frankenstein-like marketing technology stack where core systems like CRM, marketing automation, CMS and digital platforms are not connected. We help clients solve these integration challenges.

Grease the Wheels of Productivity

Fostering an environment where different systems work together not only increases efficiency but results in greater organizational synergy through a more integrated infrastructure.

A 2020 survey by Ascend2 found that after ease of use, the ability to integrate technologies and the ability to customize or configure technologies to meet specific needs are the two greatest challenges for marketers. Our ability to work with your team to select martech tools that fit together, as well as our aptitude to connect different systems through a marketing integration plan, enables clients to see increased return on their marketing platform investments.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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