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MARKETING TECHNOLOGY

Unleash the Effectiveness of Your Team and Message

MARKETING TECHNOLOGY

Unleash the Effectiveness of Your Team and Message

Marketers are blessed with tools to attract, retain and grow customers.

In fact, there are 7,000 tools, and growing, on the market today. We help you cut through the clutter to select, implement and optimize the right technology to put your customers first.

Included Services

  • Marketing automation & CRM
  • Expert services
  • Tool selection, implementation & onboarding
  • Marketing technology architecture & analysis
  • Marketing automation launch/reboot workshop
  • Customer relationship management optimization workshop
  • Change management/user adoption workshop

Personalization Through Automation

Best-in-class marketers establish the processes, technology and culture that revolve around their customers. In an increasingly digital world, this means generating interest using multiple tools to create a seamless journey, regardless of how customers choose to interact with your brand. Companies must develop the ability to:

  • Improve the quality of customer interactions.
  • Provide personalized and relevant omni-channel communication to customers.
  • Increase the perceived product value for customers.
  • Use automation to scale communication across platforms.

Learn More About Our Following Services

Marketing Automation

Create integrated, dynamic email campaigns that automate journeys across your entire customer and product portfolios. We help clients to select, implement and integrate the right automation system for their business. 

CRM

We address your technology and process limitations to get the most out of your CRM system. By connecting relevant touch points we enable your employees to understand the true 360-degree picture of your customers and accounts.

Customer Data Platform

Customer data is a company’s most valuable asset — provided the organization is able to utilize that data.  We optimize and automate your data pipeline to drive buyers to your products and services while reducing acquistion costs.

Expert Services

We don’t make the marketing tools you buy — we make the marketing tools you buy work better. We help clients maximize their use of marketing technology through training and expert advice and as a key member of their team. 

Personalization & Testing

We help clients discover the most effective messages, designs and user flows that convert to revenue. We isolate the right variables, monitor results and standardize outcomes to boost conversion rate optimization for your business.

Thought Leadership

Data Lake vs. Customer Data Platform

The elusive customer 360-degree view has vexed business leaders since the dawn of customer data. In recent years, digital transformation solved this challenge; however there are multiple ways to achieve this customer nirvana. Discover the right path for your business.

Coloring Inside the Lines: Strategies To Start Attributing Revenue to Spend

Your marketing team has a data problem. Siloed systems, cross-channel journeys, poor tracking and unreliable data lead to spending decisions made by intuition rather than insight. To solve this problem you don’t have to think outside of the box, you just need to color inside the lines.

Utilizing Machine Learning to Get the Best out of 2020

We expect billion-dollar companies to compete using machine learning and artificial intelligence (AI). Machine learning is not only the future — it is our present.

Create World-Class Customer Experiences Using Testing and Personalization

The one-size fits all approach to web design and content is over. Consumers have different needs and expect experiences that solve their problems. By utilizing personalization marketers can boost conversion rates using relevant customer data points to optimize customer experiences. Testing can be used to determine what content, design and user flow attributes best achieve business results across your customer base. By employing both effectively companies can differentiate themselves for their competitors.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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