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PERSONALIZATION & TESTING

Customers Demand That Brands Know Who They Are

PERSONALIZATION & TESTING

Customers Demand That Brands Know Who They Are

An Epsilon study found that 80% of consumers are more likely to do business with a brand that knows how to personalize the customer experience. This means that marketers must be able to track and collect customer data from various applications — web, marketing automation, customer service, CRM and digital ad platforms — and then be able to flight that data in real time to the right system in order to serve up applicable content to prospective buyers. By implementing dynamic communications on platforms like a company’s website or in emails to consumers, populated with specific content based on the prospect’s needs, marketers can see a significant uplift in returns.

Optimize Content To Maximize Customer Potential

Testing allows brands to see what messages, designs and user flows best convert to revenue. By utilizing tools for A/B testing within an overall demand generation framework, companies can boost conversion rate optimization on their site and collateral pieces, which directly impacts growth targets. Our experts help clients define the testing hypothesis, isolate the right variables, enable tracking, monitor results and standardize outcomes into the overall marketing strategy.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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