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WORKSHOPS

WORKSHOPS

Bolster Your Career Through Transformational Educational Opportunities

Many marketing leaders report a skills gap between the talent they need to reach their goals and what their current workforce offers. In fact, two-thirds of companies report that they don’t have the right skills or talent to effectively use marketing technology.

We’ve found that purchasing and integrating marketing technologies alone only gets an organization so far. To truly maximize the benefits of these investments your staff must become experts on not only the technology but how these tools transform processes for your users.

While most vendors offer training or conferences on their platforms, they are expensive — between fees, travel costs and more. They solely focus on that vendor’s product(s), not how those martech tools fit into an organization’s larger framework. That’s where Zirobi comes in. As experts in marketing, technology and business processes our course catalog cuts across platforms and even functional units to customize solutions for your needs and enable your company to drive business outcomes. Coursera found that 87% of people learning for professional development report career benefits like getting a promotion or a raise or even starting a new career.

And when your employees succeed, so do you and your company. Contact us to learn more about our workshop offerings, which can be tailored to your company’s needs.

Develop Your Team, Revolutionize Your Business

Machine Learning Workshop
Turn Data Into Insights

One of your company’s greatest assets is its data. Whether it pertains to your customers, business strategy or even operations the ability to harness information for insights can be a competitive advantage. In this workshop we work with your team to develop an analytics pilot to employ machine learning and artificial intelligence to positively impact your bottom line.

Personalization & Testing Workshop
What Customers Want

In 2020, “if you build it, they will come” has been replaced with “if you know me, I will buy.” Customers are more discerning than ever and customer experience has replaced product and price as the key driver in purchasing decisions. In this workshop, we will set up the testing framework, technology, resource planning and statistical methods needed to drive conversion rate optimization (CRO) within your organization.

Revenue Performance Management Workshop
Revenue Attribution in a Multi-Channel World

Company leadership has tasked the marketing team with increasing revenue by X% next quarter and it’s your job to make it happen. Do you know the effectiveness of your current spend? What marketing channels and tactics produce the best return? Or if your media budget is even the right amount? Whether you are a B2B or B2C company, in this workshop we help you turn forecasting into a science while tackling methods to track customers across channels and platforms and attributing revenue back to spend.

Accelerating Digital Demand Workshop
Harness channels. Create engagement. Transform revenue.

The competition for the attention of your clients and prospects in digital channels continues to increase. At the same time, with more options than ever, changing algorithms and new regulations, marketers are feeling the squeeze. In this workshop we tackle how to accelerate demand and quantify results across the various platforms to meet your needs. We will evaluate your current marketing strategy; identify technology, resourcing or knowledge gaps; and teach you strategies to quantify and qualify reporting.

Customer Life Cycle Management Workshop
Maximize Every Touch Point

As a digital brand in 2020, when it comes to customer expectations, you are competing not just in your industry but also against industry-leading companies like Amazon that are setting the bar for customer experience. In this workshop we will help you tailor your communications to your users based on their relationship with your company. Whether you are a B2B or a B2C firm we will teach you communication best practices based on where a customer is in the buying process, uncover data barriers that prevent a true 360-degree view of your contacts or accounts and learn how to use dynamic content to boost conversion rate optimization and sales.

Customer Relationship Management Optimization Workshop
Empower Sales To Sell More

Does your sales team view your CRM as a compliance tool or a sales generation tool? In an ideal world your CRM system is a value-added system where your salespeople live, helping them better understand customers and leverage those insights to close deals. Too often CRM becomes a compliance tool and is viewed as a barrier to selling. During this workshop we will dive into your CRM system and sales process to identify opportunities that can be exploited to make your CRM system work for your sales team and enable data from sales, marketing and finance to be used to drive customer experiences within the buying process.

Lead Scoring Workshop
Boost Your Funnel

The disconnect between sales and marketing teams is well documented. In this workshop through interviews, learning activities and analysis of your sales and marketing data we work with your organization to understand which leads are sales ready and which need more nurturing by uncovering the customer attributes and engagement metrics that lead to won deals. By the end of this session you will have a model to score leads and a roadmap for the process changes and technologies needed to fill up your sales pipeline.

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today.

Contact Us Zirobi
Contact Us Zirobi

CONTACT US

We are excited at the prospect of working with your organization. Fill out the form to embark on your digital journey today. 

Contact Us Zirobi
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